As photographers, we are passionate about the craft we practice but how many of us actively use this skill to benefit another passion in our lives? We know that images can be fantastic storytellers, so why not use this ability to build awareness about something we care about? If you have a cause, a charity or an organization you support, consider using your photography prowess for their benefit.

Here are a few ways to get started:

Start Small: Pick one or two causes, charities or events that move you the most. Taking on too much at once can backfire; our enthusiasm can sometimes start strong and then wane when we realize that we’ve taken on too much too soon. Ideally, choose one cause and brainstorm how your photography skills could provide benefit.

Reach Out: It’s important to create a connection with someone in your chosen organization so that you can better understand what they need in both the short and long term. For example, if your non-profit is trying to raise local awareness, offer to photograph their next event and submit the images to the local newspaper.

Build Your Base: It’s important that you get your images to the right people so double-check your contacts. A few targeted searches can help you obtain the names and email addresses of newspaper contacts, bloggers and other social media outlets. You can search by geographic location and topic to help create a targeted contact list. And when in doubt, pick up the phone and just ask. Simple but effective!

Keep Connected: Making an impact with your photography is critical but don’t overlook the importance of staying connected to the media outlets and the contacts you’ve built within your chosen organization. After all, in this case, it’s not enough to just take the photographs. They need to be seen by as many people as possible in order to make an impact.

Being able to support a cause through a craft you enjoy is a gift that gives to everyone involved, so get stared!