April 2008 Newsletter

Life is full of choices and the camera market is no different. Not only are there hundreds of compact (also called “point & shoot”) digital camera models from many manufacturers available, there are also quite a few single lens reflex (SLR) cameras to choose from. Whether you are considering the purchase of a new camera or you are asked for advice from someone who’s looking for one, here are some tips to help you with the selection.

 An SLR camera system offers tremendous versatility with a wide range of accessory lenses, flash units and specialized accessories. In addition, pro SLR camera models have unlimited creative control and technical excellence.

 So an SLR is best, right? Not necessarily. There are times when the size of an SLR with several lenses and a separate flash is too much of a burden to lug around. Sometimes you may want to travel light or shoot quickly with as little effort as possible, and simply take some fun snapshots. That’s when a point & shoot digital camera comes in handy, and most of the time, you can expect to be happy with the results.

If you are in a position to choose either a compact or SLR camera, here are some of the features each type of camera offers, starting with digital SLRs.

An SLR camera has the advantages of virtually no shutter lag, lens interchangeability and advanced creative control.

Digital SLR cameras offer:
Interchangeable zoom and fixed focal length lenses, from ultra-wide angle to super telephoto, which far exceed the zoom range of compact cameras.
Focus tracking, which tracks a moving subject and sets the focus right up until the moment of exposure.
Higher ISO capability, which is needed in some situations to freeze action.
Relatively minor digital noise (grain), even at high ISO settings. This is due to the sensor size being much larger in SLR cameras than in point & shoots, eliminating some of the signal amplification that causes “noise”.  
Rapid frame advance when photographing action sequences. SLRs can shoot between as many as 3 and 6 frames per second depending on model. Point & shoot models vary widely, but typically can shoot only 1 or 2 frames per second. Some have high speed modes that shoot faster, but at reduced resolution. 
No noticeable shutter lag, an important feature when shooting active subjects such as sports, candid portraits and animals.
All digital SLRs offer a full range of creative modes, such as metering options, manual, semi-auto and fully automatic exposure. Also greater control over white balance and flash techniques. Very basic point & shoots offer only a few creative modes, others offer a larger range of options.

Many point & shoot digital cameras are incredibly compact and are easy to carry in a pocket or purse

The Canon PowerShot S5 bridges the gap between a compact camera and an SLR. It offers a full range of manual controls to appeal to the creative photographer. While the lens is not interchangeable, its 12X zoom range has almost as much versatility as an SLR.  

Now let’s take a look at some of the features of compact digital cameras.
Compact digital cameras offer:
Lightweight and compact size, many will fit into a pocket
Ease of operation, just turn on, set to camera mode, and shoot
Built-in zoom lens, 3X and 4X range is common, however cameras with large 12X to 18X zoom lenses are available
Built-in flash 
Close-focusing capability with good depth of field. Many cameras will focus to less than one inch.
Different special effect modes (black and white, sepia, etc.)
Video capability, for shooting movie clips just a few seconds long or to the capacity of the memory card. Most cameras have sound capability and a choice of video screen size and number of frames per second.

If you are an avid photographer, having both a point & shoot model and an SLR system may be the best alternative. This way, you’ll have one for casual snap-shooting when you want to travel as light as possible, and one with advanced creative controls when you want to shoot your “serious” photos. Digital camera design and technology has come a long way in a few years, so you’ll have a wide selection of cameras with the right combination of quality and features to choose from.

We Have A Winner!

Congratulations to Jerry Holmes for winning the March Porter's/Tamron Calendar Photo Contest! The theme of the contest was “Cityscape” and Jerry’s winning entry is ready for downloading as a March 2009 monthly calendar. Be sure to check out the themes for the 2009 Calendar Contest and send us your best shot! To see the contest entries, subject themes, prizes and other information and to enter, visit www.porters.com/images/tamron_entries/gallery/index.php.


Porter's Featured Products!



Visit Porter’s Digital Printing Service at www.porters.com and explore all the ways
you can display your images.

• Conventional prints from wallet-size to 8 x 12”
• Greeting cards, invitations and announcements of all types in a wide range of styles
• Digital scrapbook pages that look great and are easy to design
• Hardcover photo books, perfect for celebrating events such as weddings, graduations, retirements, and anniversaries
• Photo calendars for desk or wall display in many styles and sizes
• Add your photos to make one-of-a-kind keepsakes and gifts such as tote bags,
boxes, puzzles, T-shirts and much more
• Just click on "Order Prints" on the home page to learn more about all the exciting ways you can do more with your photos.


Why join PortersBoard?
Now is the time to join the PortersBoard.  As a member you get promotional items that no others get. There are many other good reasons to join PortersBoard including:
• Have your own Online Portfolio!
• Ask questions, learn from the shared answers and experiences
• If you want a critique, we have professionals to do that.
• Get the latest reviews of new cameras and lenses from our own members.
• It’s FREE!
Click here to learn more about the PortersBoard

REBATES
AND PROMOTIONS TO $AVE YOU MONEY!

CLICK HERE for a list of all current REBATES.
The following manufacturers have exciting rebate and promotion programs to save you money. Application forms and details will be included with purchases for all applicable items. Also, PDF files of the rebates are posted at www.porters.com. All offers are direct to you from the manufacturer after the time of purchase.

BOGEN/MANFROTTO - get $25 back when one of the following tripod heads is purchased with Bogen/Manfrotto aluminum legs by June 30, 2008.

HEADS:

160133  Manfrotto 3265 Grip Action Ball Head

160173  Manfrotto 3130 Micro Fluid Head

160189  Manfrotto 3275 Mini Geared Head

160230  Manfrotto 390RC2 Junior Pan/Tilt Head

160263  Manfrotto 488RCO Midi Ball Head

160285  Manfrotto 322RC2 Grip Action Ball Head

160335  Manfrotto 804RC2 Pan/Tilt Head

160338  Manfrotto 808RC4 Tripod Head

160345  Manfrotto 701RC2 Mini Fluid Video Head


LEGS:

160177  Manfrotto 3021BN Tripod

160178  Manfrotto 3246 Professional Tripod

160342  Manfrotto 190XB Tripod

160343  Manfrotto 190XDB Tripod

160344  Manfrotto 190XPROB Tripod

160351  Manfrotto 055XB Tripod

160352  Manfrotto 055XPROB Tripod


The rebate increases to $50 when any listed head is purchased with the 160358 Bogen/Manfrotto Magfiber 055MF4 Carbon Fiber Tripod Legs.


CANON save from $100 to $200 with the purchase of Pixma Inkjet Printers by April 19, 2008.
PIXMA MP970---$100 rebate, or $200 when purchased with an EOS 5D or 40D camera
PIXMA PRO9000---$100 rebate, or $200 when purchased with an EOS 5D or 40D camera
PIXMA PRO9500---$150 rebate, or $200 when purchased with an EOS 5D or 40D camera


 LEXAR MEDIA save up to $35 with rebates on Pro-Series 133X Memory Cards when purchased by April 30, 2008.
Lexar Pro-Series Secure Digital Card, 2GB - $15 rebate
Lexar Pro-Series Secure Digital Card, 4GB - $25 rebate
Lexar Pro-Series Compact Flash Card, 2GB - $20 rebate
Lexar Pro-Series Compact Flash Card, 4GB - $35 rebate


TAMRON LENSES - save from $10 to $30 on select Tamron lenses purchased by April 30, 2008.
AF11-18mm f4.5-5.6 Di-II - $50 rebate
AF18-200mm f3.5-6.3 Di-II - Free Tamron Camera Bag
AF18-250mm f3.5-6.3 Di-II - Free Tamron Camera Bag
AF17-35mm f2.8-4 Di - $10 rebate
AF17-50mm f2.8-4 Di-II - $10 rebate
AF28-300mm f3.5-6.3 XR Di - Free Tamron Camera Bag
AF28-75mm f2.8 Di - $10 rebate
AF200-500mm f5-6.3 Di - $30 rebate

Application forms will be included with purchases for all applicable items. Instant rebates are deducted from your purchase price. All other offers are direct to you from the manufacturer after the time of purchase.

LET US HEAR BACK FROM YOU!

We welcome your feedback. If you have any questions, comments or suggestions,
e-mail us at pcsgeneralmail@porters.com.
Call: 1-800-553-2001

Cedar Falls Store:
323 Viking Rd., Cedar Falls, IA 50613
Phone: 319-266-0303
Directions

Cedar Rapids Store:
224 Collins Rd. NE, Cedar Rapids, IA 52402
Phone: 319-373-0658
Directions

Copyright 2008
Porter's Camera Store,
411 W. Viking Road, Cedar Falls, IA 50613-6930

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